![]() Helvetica is a neo-grotesque design, one influenced by the famous 19th-century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. Collect fonts and get familiar with different styles and characteristics. Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Learn how to the build design with the type that you love. We also suggest looking at artists who use type to create their art. Pay attention to how type is used to express a brand. Every product and media channel uses type. What is your advice for people new to typography? Sometimes the answer is the first group you found, other times maybe the fiftieth combination. You’re going to play, trying different combinations to see what they express. If you pick three fonts, you aren’t going to settle for one or two design combinations. What is your advice for designers working with fonts?ĭon’t be afraid to explore and experiment! The more you work with type, the better you become. The sans serif typeface was made and updated constantly to perfectly suit the screens of any device out there, minding the usability. Strong and bold? Whimsical and fun? Delicate and elegant? Aggressive and loud? Happy and energetic? Serious and academic? Identify that feeling, and then look at the form that reflects it the best. We always think that form follows feeling. ![]() What is your process for selecting typefaces? It can be industrial, elegant, luxurious, or architectural.īecause there’s an honesty to them. Sans-serif is flexible - from thick to thin, to short and tall, and to bold and refined. It gives us a lot of textures to work with. ![]() Because we love sans-serif! It’s bold, clean, and modern. ![]()
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